“Creativity is the universal of universals characterizing ultimate matter of fact. It is that ultimate principle by which the many, which are the universe disjunctively, become the one actual occasion, which is the universe conjunctively. It lies in the nature of things that the many enter into complex unity.
Creativity is the principle of novelty. An actual occasion is a novel entity diverse from any entity in the many which it unifies. Thus creativity introduces novelty into the content of the many, which are the universe disjunctively. The creative advance is the application of this ultimate principle of creativity to each novel situation which it originates.
(…) The ultimate metaphysical principle is the advance from disjunction to conjunction, creating a novel entity other than the entities given in disjunction. The novel entity is at once the togetherness of the many which it finds, and also it is one among the disjunctive many which it synthesizes. The many become one, and are increased by one.
Thus the production of novel togetherness is the ultimate notion embodied in the term concrescence. These ultimate notions of production of novelty and of concrete togetherness are inexplicable either in terms of higher universals or in terms of the components participating in the concrescence. The analysis of the components abstracts from the concrescence. The sole appeal is to intuition.”
A. N. Whitehead