“The discontent in our culture has assumed a new quality: It appears as a universal, diffuse cynicism. The traditional critique of ideology stands at a loss before this cynicism. It does not know what button to push in this cynically keen consciousness to get enlightenment going. Modern cynicism presents itself as that state of consciousness that follows after naive ideologies and their enlightenment. In it, the obvious exhaustion of ideology critique has its real ground. This critique has remained more naive than the consciousness it wanted to expose; in its wellmannered rationality, it did not keep up with the twists and turns of modern consciousness to a cunning multiple realism. The formal sequence of false consciousness up to now—lies, errors, ideology—is incomplete; the current mentality requires the addition of a fourth structure: the phenomenon of cynicism. To speak of cynicism means trying to enter the old building of ideology critique through a new entrance.
(…) It is the stance of people who realize that the times of naivete are gone.
Psychologically, present-day cynics can be understood as borderline melancholies, who can keep their symptoms of depression under control and can remain more or less able to work. Indeed, this is the essential point in modern cynicism: the ability of its bearers to work—in spite of anything that might happen, and especially, after anything that might happen. The key social positions in boards, parliaments, commissions, executive councils, publishing companies, practices, faculties, and lawyers’ and editors’ offices have long since become a part of this diffuse cynicism. A certain chic bitterness provides an undertone to its activity. For cynics are not dumb, and every now and then they certainly see the nothingness to which everything leads. Their psychic (seelisch) apparatus has become elastic enough to incorporate as a survival factor a permanent doubt about their own activities. They know what they are doing, but they do it because, in the short run, the force of circumstances and the instinct for self-preservation are speaking the same language, and they are telling them that it has to be so. Others would do it anyway, perhaps worse. Thus, the new, integrated cynicism even has the understandable feeling about itself of being a victim and of making sacrifices. Behind the capable, collaborative, hard facade, it covers up a mass of offensive unhappiness and the need to cry. In this, there is something of the mourning for a “lost innocence,” of the mourning for better knowledge, against which all action and labor are directed.
Thus, we come to our first definition: Cynicism is enlightened false consciousness. It is that modernized, unhappy consciousness,3 on which enlightenment has labored both successfully and in vain. It has learned its lessons in enlightenment, but it has not, and probably was not able to, put them into practice. Well-off and miserable at the same time, this consciousness no longer feels affected by any critique of ideology; its falseness is already reflexively buffered.
“Enlightened false consciousness”: To choose such a formulation seems to be a blow against the tradition of enlightenment. The sentence itself is cynicism in a crystalline state. Nonetheless, it claims an objective (sachlich) validity; its content and its necessity are developed in the present essay. Logically it is a paradox, for how could enlightened consciousness still be false? This is precisely the issue here.”